Incorporation of Company Branding and SEO
- April 17, 2014
- Advanced SEO Techniques, Brand development, SEO, Uncategorized
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
Recent Posts
- Finding Competitive Advantages in Google My Business – Ben Fisher @TheSocialDude September 30, 2020
- How SEOs Can Help April 20, 2020
- Is Search Engine Submission Necessary? April 17, 2014
Pingback: ciprofloxacin 250mg tablets
Pingback: cialis online purchase canada
Pingback: cephalexin 500mg australia
Pingback: citalopram canada
Pingback: cialis online paypal payment
Pingback: celecoxib 200mg online pharmacy
Pingback: how to purchase cefuroxime 125 mg
Pingback: order clonidinemg
Pingback: cost of buspirone
Pingback: how to purchase olmesartan
Pingback: dutasteride 0,5 mg pills
Pingback: irbesartan online
Pingback: anastrozole 1mg cheap
Pingback: donepezil cheap
Pingback: atomoxetine 25mg online
Pingback: leflunomide pharmacy
Pingback: meclizine 25 mg for sale
Pingback: glimepiride pharmacy
Pingback: fexofenadine 180mg online
Pingback: naked viagra prank
Pingback: spironolactone prices
Pingback: how to buy pioglitazone
Pingback: cialis 40 mg dangers
Pingback: escitalopram without prescription
Pingback: furosemide purchase
Pingback: tadalafil no prescription
Pingback: sildenafil pharmacy
Pingback: zyvox 600mg otc
Pingback: where can i buy zyprexa
Pingback: zyloprim 300mg for sale
Pingback: cost of zovirax
Pingback: how to purchase zocor 20 mg
Pingback: hop over to this site
Pingback: zanaflex tablet
Pingback: where to buy cialis bodybuilding
Pingback: where to buy wellbutrin 150 mg
Pingback: voltaren 50 mg uk
Pingback: verapamil price
Pingback: valtrex 500mg tablet
Pingback: tricor 200 mg purchase
Pingback: best female viagra
Pingback: toprol 50mg over the counter
Pingback: thorazine united kingdom
Pingback: herbal replacement for viagra/cialis/levitra...
Pingback: how to buy tenormin 100mg
Pingback: spiriva 9mcg for sale
Pingback: skelaxin 400mg tablet
Pingback: singulair 4 mg without prescription
Pingback: seroquel 50 mg purchase
Pingback: rogaine 5% pills
Pingback: cheapest robaxin
Pingback: how to purchase risperdal 2 mg
Pingback: milf viagra
Pingback: where to buy revatio
Pingback: order cialis online
Pingback: retin-a cream 0.05% usa
Pingback: is 150 mg viagra safe
Pingback: where can i buy remeron
Pingback: sildenafil teva
Pingback: reglan 10mg tablets
Pingback: where can i buy pyridium
Pingback: viagra
Pingback: where can i buy pulmicort 200mcg
Pingback: sildenafil 50 mg
Pingback: provigil 100mg usa
Pingback: pfizer viagra coupons
Pingback: protonix 40 mg usa
Pingback: proscar 5mg no prescription
Pingback: citalopram and ziac
Pingback: procardia coupon
Pingback: celebrex drug
Pingback: proair inhaler 100mcg pharmacy
Pingback: ic carvedilol 25mg
Pingback: prilosec 10 mg tablet
Pingback: prevacid cheap
Pingback: buspirone 15 mg
Pingback: prednisolone 40 mg united kingdom
Pingback: buspirone vs clonazepam
Pingback: phenergan 25 mg prices
Pingback: viagra
Pingback: bupropion sr side effects
Pingback: periactin 4 mg tablet
Pingback: getting off of baclofen
Pingback: buy viagra in new zealand
Pingback: nortriptyline 25 mg nz
Pingback: motrin 200 mg without prescription
Pingback: baclofen generic for
Pingback: Seroquel
Pingback: mobic 15mg united states
Pingback: canadian pharmacy reviews
Pingback: micardis without a prescription
Pingback: canadian pharmacy viagra brand
Pingback: discount pharmacy card
Pingback: azithromycin 250mg tablets 6 pak
Pingback: atorvastatin 80mg
Pingback: mestinon 60 mg cheap
Pingback: best online international pharmacies
Pingback: abilify vs rexulti
Pingback: healthy man viagra review
Pingback: meclizine 25mg canada
Pingback: macrobid without a doctor prescription
Pingback: how long does amoxicillin stay in system
Pingback: luvox united states
Pingback: lopressor nz
Pingback: norvasc alternative
Pingback: cheap lopid
Pingback: amitriptyline 150 mg fatigue
Pingback: levaquin 750mg no prescription
Pingback: how to calculate amiodarone drip
Pingback: lamisil without prescription
Pingback: where can i buy indocin
Pingback: can allopurinol cause stiffness
Pingback: aripiprazole happy
Pingback: how to purchase imuran
Pingback: viagra samples
Pingback: tizanidine ingredients
Pingback: over the counter viagra
Pingback: next
Pingback: active ingredient in viagra
Pingback: imodium pills
Pingback: oxybutynin 5 mg side effects
Pingback: mayo clinic ciprofloxacin side effects
Pingback: imitrex 25mg tablets
Pingback: how to avoid cialis side effects
Pingback: cialis vs levitra
Pingback: tadalafil
Pingback: imdur 60mg without a prescription
Pingback: tadalafil pills
Pingback: major side effects keflex
Pingback: hyzaar no prescription
Pingback: geodon medication
Pingback: blue chew viagra scam
Pingback: order garcinia cambogia 100caps
Pingback: viagra tablets
Pingback: flonase nasal spray 50mcg online pharmacy
Pingback: viagra substitute
Pingback: flomax 0,4 mg generic
Pingback: augmentin antibiotic uses
Pingback: cialis copay card
Pingback: erythromycin 500mg price
Pingback: where to buy elavil 10 mg
Pingback: dramamine coupon
Pingback: doxycycline 100 mg united kingdom
Pingback: diltiazem 60mg without prescription
Pingback: differin 15g cheap
Pingback: diamox 250mg online pharmacy
Pingback: depakote otc
Pingback: cheapest ddavp
Pingback: buy dapsone 1000caps
Pingback: can i pay someone to write my paper
Pingback: cymbalta nz
Pingback: dissertation writing service
Pingback: good customer service essay
Pingback: https://customessaywriterbyz.com
Pingback: essayhelpbgs.com
Pingback: cozaar cheap
Pingback: usa viagra online
Pingback: coumadin 2 mg no prescription
Pingback: compazine without a prescription
Pingback: generic cialis
Pingback: cost of coreg
Pingback: coupons for viagra
Pingback: combivent 50/20mcg australia
Pingback: cialis by mail
Pingback: symbicort inhaler price
Pingback: fildena vs viagra
Pingback: colchicine 0,5mg no prescription
Pingback: clozaril pharmacy
Pingback: viagra working
Pingback: clonidine 0,1 mg purchase
Pingback: Treat Lower Testosterone
Pingback: cheap clomid
Pingback: cleocin usa
Pingback: online essay writer
Pingback: free online paper writer
Pingback: how to write a good argument essay
Pingback: homeworks of america
Pingback: essay writing services australia
Pingback: best college essay writing service
Pingback: college paper writer
Pingback: federalist paper writers
Pingback: atorvastatin route
Pingback: buying an essay
Pingback: levitra for sale
Pingback: best viagra
Pingback: writer of federalist papers
Pingback: viagra coupon
Pingback: cbd oil for pain control
Pingback: how much cbd oil for pain relief
Pingback: cheap generic viagra
Pingback: pink viagra for women
Pingback: best cbd vape oil for anxiety
Pingback: buy viagra eu
Pingback: cialis generic name
Pingback: does walmart sell cbd oil
Pingback: viagra prices
Pingback: cbd rich hemp oil benefits
Pingback: buy levitra
Pingback: viagra on line
Pingback: ananda professional cbd oil
Pingback: viagra generic name
Pingback: how to make cbd oil
Pingback: cialis samples request
Pingback: garden of life cbd oil
Pingback: viagra roman
Pingback: can cbd oil affect drug test
Pingback: cialis free trial
Pingback: online personal loans michigan
Pingback: cialis black
Pingback: payday loans las vegas
Pingback: sildenafil reviews
Pingback: bad credit loans omaha
Pingback: female viagra
Pingback: quick loans online
Pingback: installment loans with low interest
Pingback: bad credit payday loans
Pingback: payday loans now
Pingback: check into cash
Pingback: dairy land insurance
Pingback: erie car insurance quotes group
Pingback: allstate insurance car
Pingback: costco car insurance quotes
Pingback: car insurance quotes online
Pingback: best insurance for young drivers
Pingback: cheapest online car insurance quotes
Pingback: viagra for men and women
Pingback: usaa car insurance quotes claims
Pingback: car insurance online
Pingback: car insurance quotes renewal
Pingback: best real casino online
Pingback: online slots
Pingback: real money casino
Pingback: casino real money
Pingback: chumba casino
Pingback: online gambling
Pingback: casinos
Pingback: slot games
Pingback: casino online games
Pingback: online casino
Pingback: where to buy claritin 10mg
Pingback: cipro cheap
Pingback: cephalexin for sale
Pingback: celexa otc
Pingback: celebrex uk
Pingback: ceftin purchase
Pingback: ceclor 250 mg price
Pingback: catapres 100mcg united kingdom
Pingback: casodex online pharmacy
Pingback: viagra online sales
Pingback: calcium carbonate 500 mg united states
Pingback: cialis en espanol
Pingback: buspar 10 mg no prescription
Pingback: Premarin 0,625mg united states
Pingback: walmart cialis price
Pingback: benicar 10 mg tablet
Pingback: buy bactrim 800/160mg
Pingback: baclofen 10mg without a prescription
Pingback: avodart 0,5 mg tablet
Pingback: avapro 150mg no prescription
Pingback: augmentin 500/125 mg purchase
Pingback: cheapest atarax 10 mg
Pingback: ashwagandha 60caps purchase
Pingback: tamoxifen 20 mg without prescription
Pingback: cheapest arimidex 1mg
Pingback: aricept 5mg coupon
Pingback: strattera 18mg tablets
Pingback: arava 10mg tablet
Pingback: antivert 25mg medication
Pingback: buy antabuse 250mg
Pingback: cheapest ampicillin 500 mg
Pingback: where to buy amoxicillin 250mg
Pingback: amaryl 2mg uk
Pingback: allopurinol 300mg generic
Pingback: order allegra 180 mg
Pingback: aldactone 25mg for sale
Pingback: actos 15mg otc
Pingback: abilify 10 mg tablets
Pingback: online viagra
Pingback: order finasteride 5 mg
Pingback: buy generic viagra online
Pingback: cheap lexapro 10mg
Pingback: furosemide 40mg cheap
Pingback: lasix 40mg no prescription
Pingback: levitra 60mg otc
Pingback: cost of tadalafil 60mg
Pingback: order sildenafil 120mg
Pingback: Cialis 60 mg tablets
Pingback: Cialis 40mg nz
Pingback: cost of Cialis 80 mg
Pingback: Cialis 10mg purchase
Pingback: viagra generic
Pingback: Cialis 80 mg tablet
Pingback: viagra alternative
Pingback: cialis reviews